Our yearly World Mental Health Day campaign is here again. In 2025, we’re championing a new theme #KEEPGOING—but we’re here to present it in a different light.
Too Often, “Keep Going” is Understood as Powering Through Hardships at Any Cost
“Keep going, it’ll be over soon!”
“You can do it! Just keep going!”
“Keep going and don’t think about it!”
We hear these words all the time, often said with the best intentions. But for someone who is struggling, “keep going” can feel heavy. It can sound like an expectation to endure without pause, to stay silent instead of asking for help, to push forward even when you’re running on empty.
Living Under a “Pressure-Cooking” Culture
In a fast-paced society like Singapore where hustling is prized and celebrated, extreme tiredness is often normalized as our daily routine.
It has led to the rising mental health challenges with nearly one-third of workers scoring 50, or below on the health check (2024 TELUS Mental Health Index), and 1 in 3 youths aged 15 to 25 experiencing severe symptoms of depression, anxiety, or stress (Ministry of Health).
And these data may just be the tip of an iceberg with many cases left unchecked, undetected, or unreported.
Endurance Without Care is Not Resilience, But Exhaustion
Yet, these struggles often go unseen, suppressing pain and pushing through silence.
You could be one of these people who dismiss symptoms of mental health struggles, not realizing the deeper issues, and slowly sinking into the deep abyss.
That’s why we are reclaiming and redefining the phrase “keep going”.
We Hope to Redefine What Resilience Truly Means
Therefore, when someone hears those words, we want them to think of sustainable resilience through self-care.
For the Month of Oct 2025, #KEEPGOING With 6 Exclusive Self-Care Bundles This Mental Health Day
For face
BUNDLE 1 - Keep Calm & Glow $150.42 (inc GST) [U.P. $747.20]
Pamper and shine
If you’re looking for a little pick-me-up, this Keep Calm & Glow bundle is perfect for you. Enjoy one session of face and eye indulgence which combines Glass Skin Illumine to boost your radiance, and Indiba Regenesis Lift Eye Solo to perk up your tired peepers. We promise, the duo will make you wake up feeling pampered with an extra shine.
BUNDLE 2 - Keep Calm & Glow Plus $368.42 (inc GST) [U.P. $1,919.49]
Recharge and unwind
Treat yourself to a full me-time package of rejuvenation, the Keep Calm & Glow Plus offer two sessions of face, eyes, and neck treatment. Glass Skin Illumine is here to brighten complexion, Indiba Regenesis Lift Eye Solo to refresh your eyes, and Indiba Regenesis Lift Neck Solo to smooth out neck lines. This all-in-one pampering helps you recharge your skin, and unwind from the inside-out.
BUNDLE 3 - Keep Calm & Glow Premium $586.42 (inc GST) [U.P. $2,879.24]
Get the full glow ritual
What if two sessions are not enough? Your wish is answered here, this Keep Calm & Glow Premium all-in package comes with three sessions of face, eyes, and neck treat. Glass Skin Illumine + illuminates your skin from within, Indiba Regenesis Lift Eye Solo to brighten the eye area, and Indiba Regenesis Lift Neck Solo to renew skin from the neck down. To all self-care enthusiasts who love a full glow ritual—there always can never be too much pampering.
For body
BUNDLE 4 - Restore Balance & Peace $150.42 (inc GST) [U.P. $844.75]
Soothe and re-center
No pain, no gain? This phrase is a passé because you can now enjoy achieving a toned silhouette with a blissful touch. This bundle combines body slimming and pampering with Indiba Body designed to support your body’s natural healing, while Power Body Sculpt to boost circulation in one session. This duo offers a soothing experience, re-centers your body—and prep it one step closer to your body goals.
BUNDLE 5 - Restore Balance & Peace Plus $368.42 (inc GST) [U.P. $2,114.60]
Sculpt and restore
We’re here to lend some support in slendering up? This package brings together three complementary treatments of Indiba Body to support effective slimming, Power Body Sculpt to increase lymphatic drainage, and Slendher Body to enhance detoxification. In two sessions, it helps to sculpt your figure and restore your body to feel light, balanced, and recharged.
BUNDLE 6 - Restore Balance & Peace Premium $586.42 (inc GST) [U.P. $4,084.72]
Step into serenity
Enter into a tranquil body retreat with a package of three sessions to deliver a full body reset. It brings together three powerhouse treatments: Indiba Body for a non-invasive slimming, Power Body Sculpt to shape and contour, and RF Fat Lipolysis 20 to target stubborn fats. Each spa-like session is a step into serenity, while these trailblazing therapies work together to grant the most effective results.
#KEEPGOING is More Than Just Raising Awareness
When it comes to mental health, it’s not just a cause, but the very heart of who we are. Our CEO and founder, Amy Quek believes that true beauty begins with confidence from within, and that is why BMF pursues a holistic approach with our customers.
“Mental health is so important because without that confidence from within, it’s hard to truly see your own value. While we may be in the beauty and wellness industry, I can confidently say that no facial or treatment can replace the self-belief that comes from within.” – Ms. Amy Quek
This belief is carried forward by second-generation owner, Ms. Louisa Leow, who turned conviction into action by launching yearly mental health campaigns to promote mindfulness and raise funds.
“Having faced my own challenges with mental health, I truly believe that when we are well-rested and happy, everyone around us benefits. There’s little joy in being with our loved ones if we’re feeling drained, or overwhelmed.” – Ms. Louisa Leow
In 2025, We’re Partnering – Singapore Association for Mental Health
Established in 1968, the Singapore Association for Mental Health (SAMH) is Singapore’s first mental health social service agency that provides a comprehensive range of mental health services.
In support of the World Mental Health Day, we’re pledging a tribute to donate 10% of all proceeds from this campaign towards SAMH—partnering them to improve the lives of persons with mental health issues through rehabilitation and reintegration.
So, Join Our Mission to Prioritize Self-Care While Giving Back
Self-care and happiness aren’t rewards we earn after the grind. Rather, they are the fuels that keep us going.
We hope to remind everyone that self-care is a necessity and you deserve to prioritize yourself today!
From now till 31 October 2025, snag our self-care bundles at very exclusive rates for yourself, or gift to your loved ones who are in need of renewed strength.
#BMF #BMTheAestheticsPeople #WorldMentalHealthDay #MentalHealthAwareness #SelfCare #KeepGoing #GiveBack #BeautyWithACause #SAMH #SingaporeAssociationforMental Health #FundRaising