Keep going, it’ll be over soon!
We hear these words all the time, often said with the best intentions. But for someone who is struggling, “keep going” can sound like an expectation to endure without pause, to stay silent instead of asking for help, to push forward even when you’re running on empty.
That’s The Narrative We Want to Change
With #keepgoing, the phrase should no longer mean gritting your teeth and powering through. It should mean:
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Pausing
when you need to, so you can move forward with renewed energy.
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Choosing self-care
whether that’s rest, therapy, having fun, or setting boundaries, so that you can keep showing up for yourself and for those around you.
When someone hears those words, we want them to think of sustainable resilience through self-care.
Why
#keepgoing
Matters
to Us?
BMF has always believed in giving back to the community, as our more than 40-year history would not have been possible without the support of many. Over the years, we have partnered with charity organisations to raise funds for the less fortunate and dedicated our time to those often overlooked.
When it comes to mental health, it is not just a cause, but the very heart of who we are. Our CEO and founder, Ms. Amy Quek, has long believed that true beauty begins with confidence from within, and that is why the brand pursues a holistic approach with our customers.
“Mental health is so important because without that confidence from within, it’s hard to truly see your own value. While we may be in the beauty and wellness industry, I can confidently say that no facial or treatment can replace the self-belief that comes from within.”– Ms. Amy Quek
This belief is carried forward by second-generation owner, Ms. Louisa Leow, who turned conviction into action by launching yearly mental health campaigns to promote mindfulness and raise funds for organisations such as Silver Ribbon (Singapore), SAMH, and the Samaritans of Singapore (SOS).
“Having faced my own challenges with mental health, I truly believe that when we are well-rested and happy, everyone around us benefits. There’s little joy in being with our loved ones if we’re feeling drained, or overwhelmed.”– Ms. Louisa Leow
Past MENTAL HEALTH DAY campaigns
A collaboration with Silver Ribbon (Singapore) and SAMH, encouraging participants to pledge simple, mindful actions to strengthen their mental well-being.
2024 – #clockout
A partnership with SAMH, spotlighting work-life balance through an interactive online game that helped participants assess stress levels and explore healthier coping strategies.
This year, with #keepgoing
we hope to redefine what resilience truly means.
#keepgoing for Self-care
For the month of Oct 2025, fuel-up with our exclusive SELF-CARE bundles this Mental Health Day to #KEEPGOING
10% of all proceeds will go towards supporting the Singapore Association for Mental Health’s mission of improving the lives of persons with mental health issues through rehabilitation and reintegration.
FACE
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Keep Calm & Glow
$150.42 (inc GST)
[U.P. $747.20]Pamper and shine with this Keep Calm & Glow bundle. Enjoy a face and eye indulgence which combines Glass Skin Illumine to hydrate, brighten and boost radiance with illuminating actives, and Indiba Regenesis Lift Eye Solo to rejuvenate and awaken your eye area with high frequency for a rested look (these treatments are loved by our new brand ambassador, Rebecca Lim!). Together, they enhance your skin with an instantaneous transparent glow.
Bundle includes:- X1 Glass Skin Illumine
- X1 Indiba Regenesis Lift Eye Solo
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Keep Calm & Glow
$368.42 (inc GST)
Plus
[U.P. $1,919.49]Recharge and unwind with this Keep Calm & Glow Plus bundle. This package brings together a full face, eye and neck treat with Glass Skin Illumine to hydrate, brighten and boost radiance with illuminating actives, Indiba Regenesis Lift Eye Solo to rejuvenate and awaken your eye area with high frequency for a rested look, and Indiba Regenesis Lift Neck Solo to smooth out all your neck lines. Together, they deliver a fresher and healthier complexion from within.
Bundle includes:- X2 Glass Skin Illumine
- X2 Indiba Regenesis Lift Eye Solo
- X2 Indiba Regenesis Lift Neck Solo
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Keep Calm & Glow Premium
$586.42 (inc GST)
[U.P. $2,879.24]Get the full glow ritual with this Keep Calm & Glow Premium bundle. This full complexion reset brings together a complete face, eye and neck treat with Glass Skin Illumine to hydrate, brighten and boost radiance with illuminating actives, Indiba Regenesis Lift Eye Solo to rejuvenate your eye area for a rested look, and Indiba Regenesis Lift Neck Solo to smooth out all your neck lines. Together, they boost cellular renewal, reboot your skin and make you feel refreshed.
Bundle includes:- X3 Glass Skin Illumine+
- X3 Indiba Regenesis Lift Eye Solo
- X3 Indiba Regenesis Lift Neck Solo
BODY
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Restore Balance & Peace
$150.42 (inc GST)
[U.P. $844.75]Soothe and re-center with this Restore Balance & Peace bundle. Enjoy a body slimming and pampering which combines Indiba Body designed to support your body’s natural healing and Power Body Sculpt with its soothing silicone glove massage to enhance circulation of skin tissues and stimulate metabolism. Together, they deliver a toned silhouette with a blissful touch.
Bundle includes:- X1 Indiba Body
- X1 Power Body Sculpt Treatment
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Restore Balance & Peace Plus
$368.42 (inc GST)
[U.P. $2,114.60]Sculpt and restore with the Restore Balance & Peace bundle. This package brings together three complementary treatments: Indiba Body to support your body’s natural healing, Power Body Sculpt with its soothing silicone glove to break up fibrous congestions, and Slendher Body to enhance contouring and promote detoxification. Together, they help you feel lighter, more balanced, and completely recharged.
Bundle includes:- X2 Indiba Body
- X2 Power Body Sculpt Treatment
- X2 Slendher Body
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Restore Balance & Peace Premium
$586.42 (inc GST)
[U.P. $4,084.72]Step into serenity with the Restore Balance & Peace Premium bundle. This full body reset brings together three powerhouse treatments: Indiba Body to support your body’s natural healing, Power Body Sculpt with its soothing silicone glove to contour the body, and RF Fat Lipolysis 20 to target stubborn fat and refine your contours. Together, they restore balance, promote detoxification, and leave you feeling renewed inside and out.
Bundle includes:- X3 Indiba Body
- X3 Power Body Sculpt Treatment
- X3 RF Fat Lipolysis 20
Our Partner
Established in 1968, the Singapore Association for Mental Health (SAMH) is Singapore’s first mental health social service agency that provides a comprehensive range of mental health services, which include rehabilitative, outreach and creative services, to the community. SAMH aims to reintegrate persons with mental health issues back into society through community-based mental health programmes and services that provide rehabilitative care for these individuals, and support for their families and caregivers.
With a vision to promote mental wellness for all, SAMH is committed to improve the lives of, and promote acceptance and respect for, persons with mental health issues and improve the mental resilience of the community. In 2023, SAMH celebrated its 55th anniversary and pledged its commitment to step up efforts and address the growing challenge of mental health issues among the people, young and old.
The current patron of SAMH is Mr. Tharman Shanmugaratnam, President of the Republic of Singapore.
@samhsingapore