OUR
COMMITMENT
TO CSR
CSR is not just an obligation; it’s a reflection of our mission and values where our dedication to empowerment extends beyond aesthetics.
At BMF, we believe in making a difference in the lives of individuals and communities, aligning our efforts with our beliefs of authenticity, inclusivity, and holistic well-being.
OUR CSR INITIATIVES
PAY IT FORWARD
We began this commitment in 2020. BMF proudly partnered with Food From The Heart (FFTH), a Singapore-based charity dedicated to minimising food wastage and redistributing surplus food to the less fortunate, as part of our long-term CSR initiatives.
Through our ‘Pay It Forward’ campaign, BMF has contributed a monetary donation for every customer spend, raising over $150,000 for FFTH between 2020 and 2024. Building on this commitment, we expanded our efforts in 2023 and 2024 by actively participating in food packing, where our team volunteered to assist in sorting and packing, furthering our mission to support those in need.
CREATING MOMENTS OF CONNECTION WITH SENIORS IN HOME
In 2023 and 2024, we volunteered with Society For The Aged Sick (SAS), a non-profit nursing home in Singapore that provides long-term care for elderly individuals with complex medical needs. During our visits, we packed care goodies for the seniors while spending meaningful time with them through games and shared moments of connection.
In 2025, we continued this initiative at Grace Lodge Nursing home, which offers holistic residential care for elderly residents, where we not only prepared care packs but also celebrated National Day together.
In 2026, our team joined the St Luke’s Eldercare Residence volunteer program where we gave back by celebrating NDP with the residents through interactive activities and gifts.
MENTAL HEALTH AWARENESS
& TRAINING
BMF is dedicated to enhancing the well-being of both our team and the wider community. As part of this commitment, we partnered with Samaritans of Singapore (SOS), a non-profit organisation focused on crisis intervention and suicide prevention, as well as Singapore Association for Mental Health, which supports the rehabilitation and reintegration of individuals facing mental health challenges.
Together, we hosted a workshop in 2023 to equip our team of staff with essential skills and knowledge in mental health awareness and support. Through this initiative, we aim to foster a more compassionate, supportive and informed workplace environment—empowering our team to better care for themselves and those around them.
WORLD MENTAL HEALTH DAY
As part of our ongoing commitment to mental wellness, BMF actively champions World Mental Health Day through community-driven initiatives. In 2023 and 2024, we invited individuals to make meaningful pledges through campaigns such as #MindfulMagic and #Clockout, encouraging small but intentional steps towards better mental well-being. For every pledge received, BMF donated $2 to mental health organisations, including Silver Ribbon Singapore, which focuses on reducing stigma and promoting mental health awareness, and Singapore Association for Mental Health (SAMH).
In 2025, we continued this mission with #KeepGoing, contributing 10% of all proceeds from our self-care bundles to support SAMH—further reinforcing our belief that collective, everyday actions can create meaningful impact in mental health advocacy.
INTERNATIONAL WOMEN’S DAY
As a way of reflecting our commitment to fostering a culture of equality and empowerment, BMF aligns the global celebration of women’s achievements and our ongoing efforts to support and uplift women. We kickstarted #Embraceequity in 2023 where we brought together diverse voices for a panel discussion centred on inclusivity and shared experiences. Since then, it has become a meaningful annual tradition for BMF to host intimate gatherings that create space for connection, conversation and support among women.
Building on this, we deepened our impact through partnerships with organisations that champion women’s advancement, such as United Women Singapore, which advocates for gender equality and women’s empowerment, for #AccelerateAction in 2025, and YWCA of Singapore, a long-standing organisation dedicated to empowering women and supporting community needs, for #GiveToGain in 2026. Through these initiatives, including donating 10% of proceeds, we continue to uplift and invest in women—both within our community and beyond.
Beauty with Purpose
HOLISTIC APPROACH TOWARDS WELLNESS
At BMF, we believe wellness goes beyond beauty—it is about holistic well-being. Our CSR initiatives reflect this by supporting mental health, community welfare, and inclusivity. Through partnerships with non-profit and mission-driven organizations, we’re committed to nurturing both inner strength and external beauty. This approach ensures our impact enriches lives on multiple levels.
GIVING BACK TO
THE COMMUNITY
At BMF, we value our community’s trust and are committed to giving back through impactful CSR initiatives. From fund-raising and donation campaigns to volunteering, we’re here to contribute to the support of mental health, community welfare and inclusivity. Our efforts aim to create meaningful changes and enrich lives, reflecting our values of care and social responsibility beyond beauty.