Beauty is more than skin deep — this value does not only resonate with BMF, it is also reflected by ARLY, a like-minded brand that we are incredibly grateful to have crossed paths with this year.
Partnering with ARLY, we are deeply honoured to have spent a lovely Saturday afternoon with ARLY’s clients at BMF’s Orchard Gateway Emerald flagship outlet, while unpacking on the topic of skin that goes beyond the surface.
SAY HI TO AIRIN, THE CO-FOUNDER OF ARLY
A talented makeup and hair artist with over 17 years of experience under her belt by blending cosmetic science and artistry — Airin (@imairinn) is the co-founder of ARLY (@arly.co) alongside her business partner Vicky who shares the same vision that beauty is more than ever-changing trends and it should be rooted in authenticity, care and connection.
And ever since, ARLY was born through the philosophy of challenging traditional beauty norms and focusing on what truly matters: skin health, self-expression, and an individualised and honest approach.
THE SYNERGY BETWEEN BMF X ARLY
Beauty at ARLY is not about masking, it’s about celebrating each face that tells a different story. Every journey starts with thoughtful consultations, tailored skincare recommendations, and meticulous artistry where clients can feel like the best version of themselves — refreshed, confident and seen.
As a 45 years Singapore pioneer in aesthetics and wellness, BMF’s view on beauty closely aligns with ARLY’s by empowering every woman through intelligent aesthetics and sincere support that is grounded in enhancement, not transformation.
Our treatments are therefore designed to restore glow and confidence with a gentle approach by helping all our clients to feel and live the best version of themselves with science-backed technologies, personalised care, and profound understanding of the evolving needs of modern women.
THE SKIN, UNFILTERED — A FIRESIDE CHAT
Met through mutual contacts, Airin and BMF’s Chief of Strategy Louisa Leow both stand firmly in their shared values of redefining modern beauty in the noisy beauty spaces.
The Skin, Unfiltered fireside chat discussion between Airin and Louisa Leow offers a platform for authentic open conversations — sharing very intimately with a close group of curious individuals who want to seek clarity on the basic understanding of the skin with skincare, self-care tips and everything in between!
HIGHLIGHTS OF THE FIRESIDE CHAT
1. Skin first, make up second!
Airin: “I educate my clients to take care of their skin because if you have a very nice canvas, it is easier for me to apply the makeup and need less products. I have always recommended them to do facial beauty treatments regularly and improve their skin months before their actual day.”
Louisa: “At BMF, good skin follows the philosophy of 3 factors: elasticity and firmness, hydration, and texture. For brides-to-be — they can start by rebuilding the foundation on their skin at least 3 months before the big day with treatments that help to increase collagen remodelling, improve hydration for that dewy glow and clear congested pores so that makeup can go on smoothly.”
2. Solutions should be personalised
Airin: “When I customise my clients’ makeup, I start by understanding their visual weight, personal colour theory, head-to-body proportions and even hair colour. Every client gets a special customised look as I cater the best style that is tailored to enhance my clients’ own natural beauty.”
Louisa: “There is no hero treatment at BMF because quick fixes don’t work and no two skins are the same. We believe in having a well thought through plan by layering different treatments for the best results and having a sequence of protocols that can be customised for different individuals.”
3. Beauty is about feeling empowered
Airin: “I love helping girls to feel confident in themselves. My clients immediately glowed not because of the highlighter on their face, but because they gained confidence to attend to an important day that they will remember for a long time. Hence, I care a lot about solving my clients’ problems and helping them to look the best version of themselves.”
Louisa: “Our clients come to our space just take a time off from their hustle and relax with self-care. At BMF, we aim to build an entire ecosystem where nutrition, sleep, beauty and aesthetic treatment all come together to offer our clients a holistic wellness experience. When they share their good reviews, it continues to spur us in helping them look good through every stage of their lives.”
SUPPORTING LADIES THROUGH EVERY SEASON
Part of ARLY’s clientele are brides that are getting hitched and looking for professional bespoke bridal makeup for their big day — this has led and inspired us to come out with something unique that is tailor-made for bridal clients.
To celebrate their most memorable and picture-perfect moments, we have specially curated a new bridal programme to prep and transform the skin and body — helping all brides to achieve an unforgettable glow that every bride dreams of on their wedding day.
ENTERING THE BRIDAL EDIT
Starting with a schedule of 12 weeks, a 3 months countdown from the day of the wedding — The Bridal Edit includes a total of 25 treatments in 5 sessions with zero downtime while leaving the bride feeling refreshed and glowing from the inside-out.
It is specially designed to not only treat the skin, but to transform it with the sequence of treatments that are thoughtfully created with each step helping to amplify the next!
For the face
- Every session starts with INDIBA® Face, an advanced radiofrequency technology to activate the skin’s collagen and firm up the skin for a lifted facial contour — this step also works to prep the skin for better absorption of the next step.
- Paired with Circadia® Mixology, it offers a customised blend of advanced hydrators, peptides and barrier-repairing actives for deep and long-lasting hydration that shows under makeup and in photos.
- To enhance the skin’s luminosity, Wishpro® Brightening Face is last introduced to target dullness, uneven tone and hyperpigmentation for that lit-from-within glow.
For the body
- It aims to help the brides to look camera-ready from every angle with the support of PowerShape RF Body that smooths cellulite and tightens body laxity.
- While Wishpro® Brightening Body corrects any body discolouration on darkened zones like the underarm, inner thighs, elbows, knees or bikini line for a more uniformed body tone.
*The technologies outlined in the programme may be adjusted based on professional recommendation, treatment suitability and safety considerations. We seek your understanding that suitable alternative treatments may be introduced, where appropriate.
JOIN US ON THIS BRIDAL GLOW-UP PROGRAMME TODAY!
BMF is all about supporting the ladies through every chapter and season — if you are a new bride-to-be, we are most happy to extend this head-to-toe transformation and help you get ready for your big day with 5 sessions at only $1,512.92 (inc GST).
Call your consultant to find out more or book in your appointment now.
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