Looking back at 45 years of excellence with heart, we are especially thankful to all our clients who have supported and helped us make it this far. To show our gratitude, we’ve specially invited our loyal clients to a fun, unforgettable and adventurous open house event with many exciting activities:
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Specialty coffee cart, a wide selection of beverages for the coffee-addicts, tea-lovers and the matcha-girlies.
Custom honey ateliers, pure Halal-certified honey bottles with personalised hand-painted names and floral designs.
5 elements discovery, an experiential journey as BMF clients walked through different stations of Wood, Fire, Earth, Metal or Water. Each station coincided with one special element and presented through story illustrations that reflected the narrative of BMF’s philosophy and treatments.
Circadia mixology, a hands-on experience where clients got to mix and match their very own skincare products. Every client shared their skin concerns with a skin expert through an in-person consultation and even received a personalised DIY mask created by their own hands.
A HUGE PARTY REVEAL!
The biggest highlight of the event? It’s something that we have been planning and working behind the scenes for months and we are very excited to share it with you!
If you did not manage to make it to the celebration, here’s a short catch up on a big announcement you may have missed!
BMF IS PROUD TO ANNOUNCE OUR NEW SKINCARE PARTNER
To make the celebration even more meaningful, we took this chance to officially announce a new partnership with an established and internationally acclaimed clinical skincare house.
The collaboration marks a new milestone for BMF as we embark on another defining chapter with the introduction of Circadia — becoming their first and only authorised partner in Southeast Asia.
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MEET CIRCADIA WHERE SCIENCE AND NATURE IS IN PERFECT RHYTHM
Founded by renowned dermatologist Dr Peter T. Pugliese, Circadia is known for its commitment to science, skin health, and education. While there are many skincare products in the market, what truly makes Circadia stand out from the crowd is its core concept of Chronobiology — the study of the body’s natural circadian rhythms.
WHAT GAVE BMF THE CONFIDENCE TO CHOOSE CIRCADIA IS THE STRENGTH OF THEIR ECO-SYSTEM
Circadia deeply invests in research and development, proprietary manufacturing, ingredient innovation, and professional education — enabling a level of consistency and quality control that is rare in today’s industry.
Unlike mass-market skincare brands, they focus exclusively on professional channels, partnering with clinics and treatment spaces like BMF where products are supported by proper consultation, expertise, and protocols. This preserves what matters most: treatment integrity, personalised skin guidance, a more considered and professional skin journey for clients.
BEYOND THE SCIENCE, WHAT ATTRACTED US TO CIRCADIA WAS THE ALIGNMENT OF OUR PHILOSOPHY
Circadia approaches skin health with balance and respect, rather than aggressive correction. This mirrors how BMF has always approached skin care: gentle and yet results-driven, progressive but not aggressive, designed for real life and long-term skin health.
Amy Quek, founder and CEO of BMF The Aesthetics People, shares, “It is important for us to partner with companies that are grounded in science and innovation, and that continue to evolve alongside advancements in skin research”. This collaboration reflects BMF’s ongoing commitment to delivering thoughtfully curated treatment experiences backed by both clinical expertise and scientific credibility.
Michael Q. Pugliese, Third Generation CEO and President of Circadia, shares, “BMF The Aesthetics People represents exactly the kind of partner Circadia looks for. A clinic with a deep commitment to results-driven treatments, a highly trained team, and a genuine passion for skin health.” Choosing BMF as Circadia’s partner gives Circadia the confidence that the brand will be delivered with the integrity and expertise of what it stands for.
BRINGING THE BEST OF BOTH WORLDS — CLINICAL FORMULATIONS & CUTTING-EDGE TECHNOLOGIES
While Circadia is the expert in clinical formulations and BMF is known for its cutting-edge technologies, the merger represents the collaboration of two different masters coming together and contributing the expertise of their own separate fields.
BMF and Circadia are like a “match made in heaven” — complementing in perfect sync and giving birth to upgraded experiences that represents the convergence of skincare science and aesthetic technology.
BMF ENTERS INTO A NEW ERA WITH CIRCADIA
The introduction of Circadia marks not just a new collaboration, but the next chapter in BMF’s journey to continually raise the standard of professional and clinical skincare.
Louisa Leow, 2nd Generation and Chief of Strategy at BMF The Aesthetics People, shares, “Businesses don’t last for 45 years because they have the newest treatments. They last because people continue to place their trust in them."
With Circadia onboard, we promise that the treatments are levitated to a whole new level — combining advanced clinical formulations with luxurious treatment rituals to deliver personalised, science-led care.
THE UPGRADE THAT AWAITS YOU — BMF X CIRCADIA’S SIGNATURE TREATMENT COLLECTIONS
Each treatment is engineered with precision and integrated with protocols where Circadia’s skincare is synchronised with BMF’s cutting-edge technology, enhancing the penetration of active ingredients to deliver visible and lasting skin transformation.
Luxe Lift — A sculpting and firming facial designed to visibly lift, refine and restore youthful-looking skin.
C Peptide — A restorative treatment that supports skin renewal while improving resilience and radiance.
C2O2 Oxygen — An oxygenating facial that revitalises dull, fatigued skin for a refreshed, healthy-looking glow.
Chocolate & Champagne — An indulgent antioxidant-rich ritual that deeply nourishes while restoring luminosity and hydration.
We can’t wait for you to try these 4 specially curated BMF x Circadia signature treatment collections that our team specially put together for clients with different skin concerns.
Once again we thank you for the 45 years of trust in us — as BMF continues to evolve through changing trends, economic cycles and an increasingly competitive landscape, we remain steadfast in our commitment to continuous innovation and putting you at the heart behind our decision to elevate our services through new technologies, upgraded treatment protocols and partnership collaborations.
#BMF #BMFSG #45thAnniversary #BMFAnniversary #HappyBirthdayBMF #45YearsInBusiness #BMFxCircadia
