The BMF Team

Jing Er considers that true beauty starts with self-love and consistent care, both inside and out. Outside of work, Jing Er enjoys shopping, indulges in self-care retreats and unwinds by singing at the Karaoke to express herself. If she could spend a year anywhere in the world, Japan would be her final destination because she is inspired by their innovation and appreciation for simplicity in beauty. 

“Be the reason someone feels seen, heard, and valued” is one of her favourite quotes. Being a customer centric individual, one of her favourite things about BMF is the brand’s passion of delivering authentic results and genuine care for clients. This is why she finds it deeply rewarding to see her clients’ transformation that goes beyond skin deep as they regain their confidence and self-image. It compels her to keep growing in her career as she helps them feel their best and build meaningful relationships. 

Jing Er commends BMF's Indiba Body treatment as her top pick, and she presumes that comprehensive slimming is finding the right balance to nourish, stay active, and love yourself. When it comes to someone starting their skincare journey, she suggests to start simple, be persistent, taking further accounts in understanding their skin’s needs and sticking with products that truly work. On that, she keeps a simple yet consistent routine, using only high-quality essentials to cleanse, treat, moisturise, and protect, with one of her favourites being the Centella Ultimate Repair Mask.